What does it really mean when people talk about "good interlinking?"

Moonlight wrote:

What does it really mean when people talk about "good interlinking?"

Who are 'people' and what are they referrencing?

Internal page interlinking?
Or interlinking of sattelite sites? (external interlinking)

Both. I asked because I have seen so much the word "interlinking" everywhere, I am not sure what are they talking about and how it's a "good interlinking" supposed to be... 

Well they are both pretty in depth studies on their own.... here's the basics

1. Inbound links are part of a page/sites profile as far as links pointing TO the site

2. Interlinking websites - generally not a viable link building method.... forget it

3. Internal links - you can also use link texts and internal pagerank passing to increase the ranking of pages of a website

As I said tho, no easy way to teach you about them all as they are disciplines on their own. If you'd like some reading, let me know and I can dig some up.

I would say, reciprocal links are natural. In today’s world of active online communication and idea sharing, it’s even inevitable.

Admin [Nic] edit - forums are not for link dropping

Hi Moonlight,

Like TheGypsy said, 'good interlinking' can be related to both internal and external linking. And it is a big subject.

I'll try to give you my thoughts on it.

Internal linking - Say you have a large site on cars. Your links should flow well. What I mean by this is say on the home page you have a list of different models of cars e.g. Ferrari, Porsche, BMW. Each of those categories should link to relevant information i.e. keeping the information in context. If I were to click on the Ferrari link I could expect to find another page with information about Ferrari in general. There could then be links to Ferrari Models, which would then link to relevant parts of that models car e.g. engines, spare parts etc and so on. All the links and information are in context. This relates to Latent Semantic Indexing (LSI).

External linking - Links from other sites is always good when done in a natural fashion. By natural I mean you don't all of a sudden get 1000 links from spam sites linking to you in a week and then have no more incoming links for weeks after.

Links with relevant and varied anchor text from external sites is good. It keeps the context of the information from one site to another and helps to tell the search engines what the site/page being linked to is about (this is done mostly through the anchor text).

Diagrams are always better for this kind of thing but this may help. {{other sites <--> other sites} <---> my sites}

Theres tons of material  you can read on this topic. But just remember to build relevant links from relevant sites with varied anchor text. Also make sure your external links are going to various pages on your sites and not just the home pages.

Hope that helps you,
Dave

Prior to the original question. For me, good interlinking means the proportions of passing juices from one page to another. It is considered good when you receive more juices that you give. Think of juices as the percentage of PR a page can pass to other pages. If a page got 10 inbound links however had 15 outbound links is not a good thing at all. The percentage of these 10 inbound links can just be pass through to 15 outbound links and leaves no effect on the page not unless these inbound links are quality links (with PR 4 above).

regmac wrote:

Prior to the original question. For me, good interlinking means the proportions of passing juices from one page to another. It is considered good when you receive more juices that you give. Think of juices as the percentage of PR a page can pass to other pages. If a page got 10 inbound links however had 15 outbound links is not a good thing at all. The percentage of these 10 inbound links can just be pass through to 15 outbound links and leaves no effect on the page not unless these inbound links are quality links (with PR 4 above).

Well, that's part of the story - there are also concepts relating to TrustRank ie; trusted sites only link to others...

So, while retaining PR may be a valued concept, other ranking signals can be the call of the day. A link-bait resource page for example will have more outbounds in many cases...but linking out to valued authority resources can also give a ranking singal beyond mere PR - so it is situational....