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Nic, are you saying (consciously or sub-consciously) that security initially weighs heavier than the deal? Obviously there is more to my post, which I will further comment on later, but I would certainly like to hear from more people

waveshoppe wrote:

Nic, are you saying (consciously or sub-consciously) that security initially weighs heavier than the deal?

Yes

My first consideration is security

Then the deal

But if 2 websites show an adequate level of security and one has better deals i will opt for the better deal

even if one seems more secure then the other at a certain point i opt for the deal if both meet an adequate level of security (if that makes sense)

Hi Matt, I apologize for the cryptic post, nowadays its getting hard to post anything public, especially when competitors follow along in the shadows.  A case of my thoughts today, implemented on their site tomorrow.

You have the right mindset, I am just trying to gather some additional factors that I can test in conjunction with my iperceptions surveys

depends also on what is security - https only or other aspects that are promoted by logos etc? At what stage do we make that decision - once we get to the cart or when we are browsing the site.

Seems a case for split testing

Allenion sums up my experiences exactly.

Security is important to me.

I've just purchased a new camera...and opted to pay around $100 more and know that I had a service center in my country.

I read the customer reviews from each of the websites I could choose from and also based my final decision on the feedback each customer gave.

But that's me!

ER

I would like to answer your question,  too. It´s a difficult one, because I´m not a big fan of online-shopping.
I guess it´s the good deal, cause although I know a few things about e-commerce I don´t know much enough about the security-technology(I guess, I can order via ssl while having a keylogger-virus installed at the same time, really).

Beside, I think there are more factors to make me become a customer: reputation, usability and SEO.

Last edited by aknet47 (2008-06-24 14:42:33)

@ Steven_A_S I was talking to my better half about that and its her opinion that while its important to portray the site as being secure at a milestone like checkout, over emphasis (on-page) has the potential to set off alarm bells. We are more engaged in task completion metrics and improvements than we are SEO stuff. So one thing we have been researching is use of trust seals outside of the checkout processes and I am starting to feel that on one hand they could help, and on the other hand they could possibly scare people off

A few days ago I was doing some online shopping and when I was all done Peggy nailed me with a question that still bugs me. When I was all done she said: “ok you just spent thousands of dollars online, prior to checkout did you ever look to see how secure the site was e.g. trust seals etc.” so I gave her an honest (smart ass) answer which was no, I let the force guide me.

One was a name brand, one was a place I have shopped at before and the other one had a prominent phone number and a picture of the business. The last one has really got me thinking about why I choose them for my purchase, in the end and after all of the price comparisons I simply went for the best deal.

dont forget that most buyers still do not know how to identify a secure site. Trust plays a major role ,clear contact details including a telephone number helps here. When buying online does your site answer ever question that a shop assistant could - almost impossible - therefore the contact comes into play plus the branded checkout.

Once a product has been purchased what about returns. With a local shop a take it back, clear instructions online helps with hte trust