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I´ve heard that newsletters should be sent in both versions, text and html.
The main reason for this is, that if you´re only sending html newsletters, the danger, they end in a spamfolder is relative high.

Last edited by aknet47 (2008-04-09 08:24:08)

i third that DEFINATELY send both....sending only HTML sends your spam score soaring

HTML are prettier and more pro looking but they are far harder to get delivered to inboxes with spam filters being so tight these days

It's very important that you design you HTML newsletter as best as you can with spam guidelines in mind- to do that test against spam filters

try again
Can .... I... still insert tracking code etc with markdown style

Brings up a good question..... For a while now, I've been contemplating newsletters to keep traffic coming back. The biggest issue was obviously what software to use.

However, recently we purchased another company and they were sending out monthly newsletters via www(dot)GraphicMail(dot)com.

Shortly after the purchase, I used that service to send out a message detailing the acquisition, who the parent company is, website location, etc. Here are some stats from Graphic Mail.....

Sent: 2,374
Delivered: 2,160
Opened: 769
Click: 314 (tracks any clicked-links in the message)

Any thoughts on those stats or the service in general?

The click through on that particular e'mail could be explained by the fact that some people already know who the parent company is. Also, the link in the e'mail was more of a 'reference' rather than a 'hard sell'.

On the other hand.... If a message is written as a notice, rather than trying to sell something, one could speculate that the click through rate should be almost 100%.

I think the users can opt to get a text based version of the e'mail, so I wonder if that plays a roll too......