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Blog, Weblog, Online Journal: all the same thing.

Well, G'day. There's something here that's been niggling at me for a while. A bit nebulous, but I've tried to put a finger on it. I'd be pleased to see some further comment.

1)  A blog as we think of it, generally has many of the typically charistics:
*  Daily or weekly entries.
*  Produced in a CMS blogging platform.
*  In the sidebar - Latest Posts, Archives, Blogroll, About, Categories,  Wigets for latest visitors.
*  RSS Feed.
*  Photo or U-Tube video with the post.
*  Linked icons to social networks and social bookmarking sites.

2)  Content:
*  There's a lot of stolen content in blogs that appear on the social networks. Stolen content is duplicate content.
*  There's also a lot of RSS content on these blogs, which is duplicate content.
*  A lot of original writing is unimportant to the wider population, which is OK since it's an account of a person's life experiences and reactions.
*  Much of the content isn't optimized for anything, much less keywords/phrases that people are searching on.

3)  Search relevency:
*  When I do a search in Google, I seldom come up with a blog. Or at least I seldom come up with a site that looks like a typical blog.
*  Static websites, dynamic websites and blogs that are treated as websites, seem to rank in the SERPs well above typical blogs.

4)  Conclusion:
*  From the SEO and social media marketing viewpoints, there's a bit more to blogging than simply writing a personal or commercial, online journal.
*  The blog that ranks up there with conventional websites, is a different kind of site to our picture of a conventional blog or online journal.
*  There's little point in rubbing shoulders with the typical blogger from a SEO or social media marketing viewpoint, in most cases.

I know that this goes against some of what WS has found to be the case. But then WS is a special kind of a person, huh?

Regards,
Laurie.

Last edited by laurie_m (2008-01-14 04:13:02)