Site Reference Forums

Just passing along a few things I read this week (to be included in the Thursday Beer Break). We don't tend to post a whole lot in here, which I figure we should be... so here are some interesting starter tidbits

Example uses of the visitor engagement metric

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My goal for this post is to provide a few examples and explanations to show how the metric can be used to supplement our otherwise already-rich set of web analytics data. Since so many folks have been willing to explore the engagement metric, I have embedded a bunch of questions in this post in italics that I’d love your feedback on.

Unlocking Key Performance Indicators

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For the second installment in this series, we'll cover bounce rate (aka "reject rate"). Simply put, bounce rate measures the amount of visitors that are landing on your site and immediately bouncing off of it.

To qualify as a bounce, analytics tools will typically take all visitors who only see one page and leave. Time may also be used to qualify a bounce (e.g., any visit under 10 seconds as a bounce).*

Life after Search – A/B Split and Multivariate testing


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A/B testing and/or multivariate testing is one of the best ways to improve results for your Web site. Only a small percentage of Web site owners invest in this effort, yet there are few things that offer a bigger return on investment. Sometimes the things that matter to users and increases conversions will surprise you.

And ther you have it... enjoy!!