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Gee…. Quite the handful you have there dearie.

First thing I want to know is if the service is aimed at a local market (ge-targeting)? This is the simplest place to start.

Second, how do you have a ‘business plan’ without having a ‘marketing plan’ which is generally part of the over-all BP…?? Weird… (or do you mean Business Model?)

Lead Capturing; You can use the brochure, a give-away (free report?) or maybe a newsletter would also work. Obviously a strong ‘call to action’ on each of the service page(s) is important as well.

I am unsure on how the ‘potential horrible events’ could harm SEO in any way?

As for selling with FEAR – that’s always an option. One method of establishing a value proposition is telling the consumer WHAT can happen if they don’t have your product/service.  Think of CNN – the world is going to come to an end any day now.. so keep it tuned. :0)

Beyond that I couldn’t really hazard any guesses on what to do. You are looking at a few distinct areas in SEO as well as conversions… both of these would require substantial research to really come up with a plan of action – I have no idea on the density of the market for that industry.

As always, I’d advise doing meticulous keyword research and targeting to ensure a good selection of money terms and longtail targets. You should also try to develop some type on ongoing content creation plan if possible… and the rest of the usual optimization tactics.

There are many ways to go about internet marketing, try to establish which routes will best serve the client/market – SEO is a must though. There may be some opportunities for utilizing social media, but that’s not for everyone…

In the end, I really don't know enough about the client/the site nor the industry to give any specific ideas.... I would start with the KW research and see where it takes me... as well as indentifying potential avenues outside of SEO that may be important to the over-all internet markeitng plan....

Last edited by TheGypsy (2007-10-27 10:32:00)

benefits, benefits, benefits. That is what I think the home page should be about.

and comparisons of if you do and if you don't and the benefits of having the protection.

He told me initially that his market was national.  However with my limited understanding of the consulting work that he does I'm not sure if he intends to travel or telecommute or how much someone in his position is generally paid.  So I'm not sure if he's shooting for getting one or two large clients per year or if he needs 8-10 assignments per month. 

For this client based on some of the vagueness I'm encountering I am requiring all content up front and have sent him several worksheets.  Hopefully he can get his business plan/model and ideas on paper for me in a little more solid of a way.