Ok, so I gave Nic a rant about various forms of internet marketing and my O So Happy outlook on the whole thing.... I was just thinking..... how do we break down - Internet Marketing

Here's what I have so far....

INTERNET MARKETING

General Advertising (ad space via online properties)
General Public Relations and Promotion ( Press release etc..)
Email Marketing (direct mailing)

Paid Search Marketing ( PPC)
Organic Search Marketing
    Local Search
    Personalized Search
                     Universal Search

Social media marketing
Blog Marketing
Multimedia marketing (podcasts, web radio etc..)
Mobile Marketing ( U there Mob?)


Anything else?

OK Dave...where do article marketing and video marketing fit....?

And what I'd like to see compiled is a resource for recommended good marketing practices.

Makes no sense to drive traffic to your sites unless you have an appropriate system set up to collect the names and addresses of your potential customers...the foundation so to speak...

We know that people need to be given a  -

1) compelling reason to leave their details so you can create your own unique list.
2) compelling reason to return again and again increasing the chances of conversion.

You can always rely on me to get you off track Dave - just when you thought it was safe to go back in the water!

Elizabeth

elizabethrichardson wrote:

And what I'd like to see compiled is a resource for recommended good marketing practices.

Whatcha waiting for?? Get on it..... he he

elizabethrichardson wrote:

1) compelling reason to leave their details so you can create your own unique list.
2) compelling reason to return again and again increasing the chances of conversion.

You can always rely on me to get you off track Dave - just when you thought it was safe to go back in the water!

Elizabeth

Yeah we have a 'conversions' board here.... good place for that.. he he



Anyways, I guess article marketing 'could' have it's own place, though it really does't drive much traffic directly and is more a function of SEO ( link building) ... it could have it's own place in the pile I suppose.....

As for Video 'marketing' ... that would come under 'Multi-Media' methinks.....

TheGypsy wrote:

As for Video 'marketing' ... that would come under 'Multi-Media' methinks.....

Can I use the color of my hair as the excuse for missing that one?

Elizabeth

TheGypsy wrote:

Mobile Marketing ( U there Mob?)

I'm here and I'm getting there.......

You know that I'm the man here for mobile stuff.

> First dotMobi certified developer
> First merchant live with PayPal Mobile Checkout
> Number one on Google Mobile Web (Beta) for a shed load of terms including 'ringtones'
> Doing over two and a half million page impressions a month on one of my mobile sites.

Yet I'm still hungry for more.

Soon I will release a mobile site and store builder so pretty much anyone can have a fully featured, SEO friendly, ad revenue generating (AdMob + Google Mobile AdSense), mobile commerce enabled site.

Demo - all those features and more, guess what???? £5 a month. Coming soon!

That's why I've been quiet for the last three months - it's all been a bit mental, still it keeps me out of trouble.

Question tho... What you mean by 'mobile marketing' are you talking mobile web / wap sites or SMS / text messaging, location based services or a combination of them all?

mobtex wrote:

Question tho... What you mean by 'mobile marketing' are you talking mobile web / wap sites or SMS / text messaging, location based services or a combination of them all?

Ok, I am a HUGE proponent of the future..... and I believe mobile is the way. I hinted at you getting involved because everyone tends to think I have a one track SEO mind - ie; the code compliance, CSS crap - I know you'd be more believeable...

...... I see less desktops and more mobile.... it's just going to take 10 years and most of  my clients won't be around then. So I live in the moment

I believe if you want to be ahead of the curve think mobile, think blue tooth equivalents, think RFI .... but that is not the immediate concerns of my clients.....


So yes, a combination of them all........  I didn't pick U at random in this conversation, I am a believer.

.. folks simply underestimate me.. he he... to my advantage.

I'd invest in your world in a heart beat.

TheGypsy wrote:

Ok, I am a HUGE proponent of the future..... and I believe mobile is the way. I hinted at you getting involved because everyone tends to think I have a one track SEO mind - ie; the code compliance, CSS crap - I know you'd be more believeable...

Hey I'm still going to preach the same old standards compliance crap, valid markup is a core factor on the mobile web, simply put, mobile browsers take up battery power, if your markup sucks your browser has to think about how it renders it, if it has to think the battery loses power and the user has a slower suckier user experience.

Bad markup takes up bytes, on some carriers / networks bytes cost so learn mean markup is essential for speed and low data transfer over GPRS / EDGE / IMODE etc...

Decent markup, separating markup from style, pages <20kb, no flash, no frames, no javascript. I mean cummon it's like all the crap has been taken away from the 'big' web and reduced to work in your pocket.

Best things about being a mobile developer, we've got some seriously s**t hot tools to work with, the coolest validator TA could ever drool over and funky emulators.

http://www.prnewswire.co.uk/cgi/news/release?id=206350
Oh dear, that link appears to somehow be quoting me........

Check this out, it's a way cool tool: http://ready.mobi/

Mobile is easy, there are great tools and the marketplace is going mental, there's money to be made folks. Why isn't everyone doing it?

TheGypsy wrote:

...... I see less desktops and more mobile.... it's just going to take 10 years and most of  my clients won't be around then. So I live in the moment

All you have to do is take a look around, the amount of blackberry users (crackberry addicts) on street corners now, mobile mail is everywhere, hyperlinks form an integral part of email so people are using the mobile web all around us,

As for ten years..... Dave, that's bollocks (with respect and i'm only saying it because it's true). It's here now. Look at how the money is flowing around in the massive brands, all to do with mobile.

Microsoft bought out a mobile ad company for millions
AOL bought one for millions
AdMob has 16m investment from Sequoia Capital (Google backers)
Google launched (two days ago) Mobile AdSense
600,000+ dotmobi domains sold

The Google mobile story is hot, they're an investor in dotMobi, so is Microsoft and the W3C open standards stuff is just that, open standards, there's nothing propriatory about the mobile web and there's money being invested by the world's biggest names so you can't say it's not here yet.  For me, I've made a living off mobile for five years, catch up folks.

The stats..... more mobile phones on the planet than pcs, more growth in mobile since its conception 20 years ago than any other medium ever, faster selling and selling in more volume than landlines, cars and computers. Bigger than a big thing.

There are some

TheGypsy wrote:

I believe if you want to be ahead of the curve think mobile, think blue tooth equivalents, think RFI .... but that is not the immediate concerns of my clients.....

RFI is cool, NFC is waay-cool - I know the banks are desperate to get rid of cash, actual cold hard wonga cost the economy billions a year globally, they want to digitise it all and do away with coins, a bit star trek but that's the way it'll be in ten years I reckon, if not less as I hear they want to phase out chip and pin technology and replace it with NFC in the next five years or so.

As for bluetooth, I see where you're going but the typical scenario is that you walk past a Starbucks and go beep with an offer for a latte-mocka-chocka-latino-cinamon drink offer (never happened, never gonna happen)

I'm guessing when you say your clients want to go mobile they mainly mean SMS marketing, opt in user lists by text message, premium SMS to bill for content, repeat billing of content and so on? Or is there more of a focus from them now on wap sites and the mobile web?

TheGypsy wrote:

So yes, a combination of them all........  I didn't pick U at random in this conversation, I am a believer... folks simply underestimate me.. he he... to my advantage.

I wasn't underestimating you at all. My M word radar picked up the references so here I am.....

TheGypsy wrote:

I'd invest in your world in a heart beat.

Get yer checkbook out then

elizabethrichardson wrote:

1) compelling reason to leave their details so you can create your own unique list.
2) compelling reason to return again and again increasing the chances of conversion.

Give them something for free (make one of your articles look pretty and serve it as a pdf)

Promise them something great in the future, promise them an advance over general public by emailing them.. watch them hand over their details

email SPAM... (i need say no more)