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basically it involves a hell of a lot of research into your target market. The adwords market is by definition very competitive which means that the way you write things is quite important... if i am trying to sell ipod videos directed to a younger market, chances are i will not say "i-pod videos" - i would rather write "ipod vidz" simply because much of the younger generation is either lazy or ignorant (who knows) either way - they don't spell real good and because of that i know most of my market is not going to use full grammar and i will without a doubt get more visits from my target market by strategically mis-spelling my ad words.

That is essentially how you should look at things and note that many (most) people, unless they are looking for something very specific, will not bother with caps and therefor will find your japanese pottery far more often than Japanese pottery... not to many people will type japanese with a capital when searching in general.

Hope this helps

This makes me wonder about case sensitive effects.  Does this have the same effect on the words I choose for the keywords for each of the pages of my website?

Not to sure about this one, generally though, i keep mine all lower case, for reasons stated above and the thinking that on page seo may not be as painfully competitive and strict as adwords. - if i were you though, i would keep my on page seo similar to my adwords keywords (just in case there are some relevance issues - rather safe than sorry i reckon.

Hopefully someone with more insight jumps in to correct/confirm

and... apparently on page meta-keywords arent "majorly" important anymore... try some phrase based tags rather like instead of "japanese pots" try "authentic japanese pots" or "original mexican pot...... plants".... depending on your product of course... he he

Last edited by Ryan_steyn (2007-08-27 09:47:08)