I have some websites with good positioning in Google and as one method of  e-marketing we publish almost daily articles about loans, etc

Everybody know that's a good way to get traffic but in time, there are no more topics left to be written, or at least you have to write about same subject but with different words or from another point of view about same subject to not be considered spam (for search engines and directories.

So besides article method, ads, forums, etc...

Do you think if I stop publishing articles we will lose traffic and so, positioning?

What are your SEO methods??


All suggestions are welcomed!

Thanks!

you're in a very competitive market, better keep writing those articles

link exchange ?
create a directory or a forum ... a blog ...

Do you have a niche market? Assuming you're doing something right to position so well in Google, I'd go for the niche more specifically. I'm so tempted to try the obvious, but if you've been writing an article per day, even if only for a month -- yeesh, you've had to have covered all the obvious, so will try less obvious -- success stories? In your customers' survey postcards (or whatever form you use), ask if it would be acceptable to contact them again to write an article on how the loan changed their lives. (I know I'd get nervous if my loan company contacted us for such info, so hire a college journalism student to interview and write the story, then make sure the customer gets final say, before publishing. Adding the obvious anyway, make sure that is all understood up front on those survey cards. Negative stories, examples to follow, aren't necessarily bad either. And, if you ever want really good community relationships, you might consider helping the folks, who did get ripped off, remembering there are more ways to help then canceling the loan -- canceling loan, NOT a good business practice. LOL) Not only could such a story work on the Net, but it would do your business a lot of good if it appeared in the local newspaper, too. As an added bonus (most of the time), you get to know some of your customers better, so keeping up with their changing lives will probably give you the inside track on which kind of loan they'll need next.

What possible problems do your customers have, once they get their loans? This can possibly broaden your niche, too. Did they get a loan for home improvement, then find one of the 80% con men or ninncompoops to do the work? Write on how to find reliable contractors. Is the loan a mortgage for a first home? Be right neighborly to inform folks how to avoid frightening surprises during the process of finding the home, signing up for the loan, or the terror of discovering the windows only stay in place because of the decades of paint built up on them, while water damage destroyed the casings. Is the loan for their first daughter's wedding? How about an article that helps them remain friendly with their daughter while planning the wedding?! Is it for their first car? Be nice to know how not to end up with a car that has only the carpet between the driver and the road. (Waaaaay tooo much personal info being applied here. LOL) Well, you get the idea -- write about after the loan!

You say you visit forums -- like this, or for nervous folks considering loans?! (Are there any folks who aren't nervous about committing to a loan?! ) Yahoo has an answer section now -- bet you can become an expert. I can't imagine that Yahoo is the only place folks can find financial forums online. Don't forget forums are also good for gathering info -- as long as you promise never to use it to sell your services to folks on the forum. I'm already picturing you asking folks for their horror stories on how they get ripped off after buying a big ticketed item. Gives you more ideas for more articles. Might also help you develop a community of other businesses that you can trust not to rip off your customers. (Cool links page, too, which will naturally be linked to through some of those articles, maybe.)

Find a community of folks, who are the right demographics for getting your loans, maybe literally the right demographics, because they live in your city, then join in, using a good profile or signature. Don't bring up business, but be willing to answer anyone else, who does bring it up. And speaking of right demographics, I'm hoping you've remembered to join your local business associations -- not just the huge ones, but the neghborhood ones, too. The three most appreciated business members of any local business association are always the bankers (for loans), lawyers, and food industries (pastery shops or restuarants -- gotta eat well, while "networking." )

I remember buying a lot of marketing books when I had my business, but only went for the ones with certain author's names on them. For cheap, but effective, marketing ideas, borrow or buy books by Jay (Conrad) Levinson and/or Paul and Sarah Edwards. I can pretty much guarantee, all the ideas crammed into just one of their books, will keep you busy with marketing ideas for sucessful years to come! And, importantly, they include off, as well as, and online advice.

Good luck, or more precisely, good marketing!

Can you diversify your article subjects but still get your loan links in?

Interest rate rises, mortgage rate rises, home re-possesions, property prices falling/rising, the number of new home starts each month?

Bank profits (there must be enough banks on the Dow Jones in the US and FTSE in London that do quarterly reports). And report on other countries interest rates, etc?

We do an article virtually every day for our travel sites. For Monaco we cover every Grand Prix race of the season. Tomorrow is the British Grand Prix and we'll mention the Monaco Grand Prix in the article, and for the Wimbledon tennis we'll do an article on that as Nadal is from Majorca and in the final and we'll mention some of his upbringing in Majorca and put the links for our Majorca travel site. And do the same for the US tennis open, etc.

Roger

atwhatcost wrote:

Do you have a niche market? Assuming you're doing something right to position so well in Google, I'd go for the niche more specifically. I'm so tempted to try the obvious, but if you've been writing an article per day, even if only for a month -- yeesh, you've had to have covered all the obvious, so will try less obvious -- success stories? In your customers' survey postcards (or whatever form you use), ask if it would be acceptable to contact them again to write an article on how the loan changed their lives. (I know I'd get nervous if my loan company contacted us for such info, so hire a college journalism student to interview and write the story, then make sure the customer gets final say, before publishing. Adding the obvious anyway, make sure that is all understood up front on those survey cards. Negative stories, examples to follow, aren't necessarily bad either. And, if you ever want really good community relationships, you might consider helping the folks, who did get ripped off, remembering there are more ways to help then canceling the loan -- canceling loan, NOT a good business practice. LOL) Not only could such a story work on the Net, but it would do your business a lot of good if it appeared in the local newspaper, too. As an added bonus (most of the time), you get to know some of your customers better, so keeping up with their changing lives will probably give you the inside track on which kind of loan they'll need next.

What possible problems do your customers have, once they get their loans? This can possibly broaden your niche, too. Did they get a loan for home improvement, then find one of the 80% con men or ninncompoops to do the work? Write on how to find reliable contractors. Is the loan a mortgage for a first home? Be right neighborly to inform folks how to avoid frightening surprises during the process of finding the home, signing up for the loan, or the terror of discovering the windows only stay in place because of the decades of paint built up on them, while water damage destroyed the casings. Is the loan for their first daughter's wedding? How about an article that helps them remain friendly with their daughter while planning the wedding?! Is it for their first car? Be nice to know how not to end up with a car that has only the carpet between the driver and the road. (Waaaaay tooo much personal info being applied here. LOL) Well, you get the idea -- write about after the loan!

You say you visit forums -- like this, or for nervous folks considering loans?! (Are there any folks who aren't nervous about committing to a loan?! ) Yahoo has an answer section now -- bet you can become an expert. I can't imagine that Yahoo is the only place folks can find financial forums online. Don't forget forums are also good for gathering info -- as long as you promise never to use it to sell your services to folks on the forum. I'm already picturing you asking folks for their horror stories on how they get ripped off after buying a big ticketed item. Gives you more ideas for more articles. Might also help you develop a community of other businesses that you can trust not to rip off your customers. (Cool links page, too, which will naturally be linked to through some of those articles, maybe.)

Find a community of folks, who are the right demographics for getting your loans, maybe literally the right demographics, because they live in your city, then join in, using a good profile or signature. Don't bring up business, but be willing to answer anyone else, who does bring it up. And speaking of right demographics, I'm hoping you've remembered to join your local business associations -- not just the huge ones, but the neghborhood ones, too. The three most appreciated business members of any local business association are always the bankers (for loans), lawyers, and food industries (pastery shops or restuarants -- gotta eat well, while "networking." )

I remember buying a lot of marketing books when I had my business, but only went for the ones with certain author's names on them. For cheap, but effective, marketing ideas, borrow or buy books by Jay (Conrad) Levinson and/or Paul and Sarah Edwards. I can pretty much guarantee, all the ideas crammed into just one of their books, will keep you busy with marketing ideas for sucessful years to come! And, importantly, they include off, as well as, and online advice.

Good luck, or more precisely, good marketing!

I really thank you for this "big" answer You took your time!

I'll keep all you've advice on mind.

THANK YOU!


Patricia

Tribune wrote:

Can you diversify your article subjects but still get your loan links in?

Interest rate rises, mortgage rate rises, home re-possesions, property prices falling/rising, the number of new home starts each month?

Bank profits (there must be enough banks on the Dow Jones in the US and FTSE in London that do quarterly reports). And report on other countries interest rates, etc?

We do an article virtually every day for our travel sites. For Monaco we cover every Grand Prix race of the season. Tomorrow is the British Grand Prix and we'll mention the Monaco Grand Prix in the article, and for the Wimbledon tennis we'll do an article on that as Nadal is from Majorca and in the final and we'll mention some of his upbringing in Majorca and put the links for our Majorca travel site. And do the same for the US tennis open, etc.

Roger

We try to cover as much topics as we can regarding loans, credit reports, personal finance, etc

But I think its unavoidable maybe to one day not to know what else to write about 

I dont know if we could so sthg similar as what you do about Monaco and Grad Prix events.
But we'll think how to apply the same concept here:)

Regards!

Thanks for ur advice too!

You can try articles on different subjects rather than publishing the same category.