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Oh - we have 'explored' them and watch all things SMM - it simply doesn't represent a viable target for marketing $$$ in most cases. I don't ignore them - I simply don't over value the resource.

2c

Ok but since this is a marketing conversation - How does Face Book benefit the website owner really? I suppose that's the question

Sounds like it depends on who you are, how old you are, how old are your typical customers, what your business is, and mostly, how much time do you have?

Under their demographics for now and the future, it's definitely not for us grannies. I can see you fitting in it though, Gyps. Not that you're a spring chick (nor an old rooster), but your rants cross over into any adult age group, and probably a few teens. You're also knowledgable enough to end up getting on friends of friend's radars farly quickly. Only problem I see for you is ... ummm, how much time you got?

Then again, there is that time thingy for anyone who wants to venture into it. I always thought time was something the young, old, and disabled had plenty of, while everyone else wanted 48 hour days. I'm too old to remember if I'm right about the young, but being the other two, I was wrong about having plenty of time. (Also, old enough to know that 48 hour days won't help any.)

I do think social networking is something -- and something that can be productive to marketing. My experience has been to find one or two that is/are already set up for like-minded people (unless your business IS starting one yourself), and use your "spare time" on it/them. To just join because it's the latest craze would have already worked out to have me with a large collection of such useless things as hula hoops, yo-yos, pogo sticks, old concert posters and T-shirts (OK, I still have one of them, but only because it hasn't fit in decades). pet rocks, and pieces of a Rubic's cube. I'm just too old to get into all the latest and greatest, and have lots of memories on how useless most of them were (Rubic's cube!)