Site Reference Forums

matte · 2007-06-14 04:35:31

What do you think of thisas a marketing ploy?

I am trying to create a marketing ripple in the blogosphere

TheGypsy · 2007-06-14 07:45:34

Interesting.... kind of a 'Barter for publicity' really no? Seems like almost a 'Pay per post' scenario except you get a characature instead of cash.....

let us know how that goes M8....

If ya want a ripple... try the world of Link Baiting.

Link Baiting; http://www.searchenginejournal.com/link … ding/2797/
Hooks; http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/

If you read up on hooks, it shows some great examples to create a ‘ripple’.

Last edited by TheGypsy (2007-06-14 07:52:24)

MrStitch · 2007-06-14 08:13:08

Great idea Matt, and best of luck to ya.

I'm actually about to see the fruits of that labor shortly, myself. As some of you know, I've paid for a TON of advertising this season, and a vast majority of which didn't pan out... at all. Heck, my sales are DRASTICALLY lower than what I spent.

The boss? - "Oh well... lesson learned, and we won't do it again next year."

However, recently I got some product to a guy in a major pub (in our market anyways) and he's doing a whole editorial review thats coming in the July issue. I'm very interested in seeing how "content wrapped product placement" affects sales.

Will let everyone know.....

mark · 2007-06-14 09:02:01

Its not a bad idea - especially if you get a good enough giveaway. The motivation is going to come from people who really want the free product or giveaway...not just anything free.

My thoughts - its a solid concept. The execution of it will be interesting to watch, but I see no reason why it wouldn't work.

Northie · 2007-06-14 10:07:01

Just remember - those you're looking to give this promo to are those who will advertise on your behalf.

Writing about it, writing reviews, recommending people to you etc.

Everybody likes something for nothing, so the trick is finding people who would give you something back with you asking for it (the advertising)

But I'm guessing you already knew this

matte · 2007-06-14 17:12:48

Thanks guys
Yes, even if its not the caricature aspect they find appealing, there is the opportunity to write about maybe the strategy, so two shots and getting things happening....

Oh, feel free to take part blinka

basketlady · 2007-07-06 10:28:30

Matte this sounds great. I've actually been considering a "give away" myself. Glad you ask the question so I can benefit from the repsonses tongue
BasketLady

Wekky · 2007-07-06 12:28:37

Not sure about the marketing ploy, but you have an error. glad

DIGG THIS, you might want to make that whole text clickable, rather then IGG this. blinka

waveshoppe · 2007-07-06 16:26:59

Gypsy, thanks for reminding me of stuntdubls page on hooks, I read it when it was published but forgot about it. Viral marketing with “hooks” is interesting stuff, but I wanted to mention to the readers that you can also incorporate hooks in your on-page copy to increase your conversions. Even something as subtle as “the design has a slimming effect” can stimulate an increase in conversion.

CyberCelt · 2007-07-07 19:22:03

matte wrote:
Thanks guys
Yes, even if its not the caricature aspect they find appealing, there is the opportunity to write about maybe the strategy, so two shots and getting things happening....

Oh, feel free to take part

Looks like a good idea to me. The only thing about contests is that the majority of people that come around for the treats, do not remain after the candy is gone.

HealthyCoffee · 2007-07-17 12:56:31

matte wrote:
Thanks guys
Yes, even if its not the caricature aspect they find appealing, there is the opportunity to write about maybe the strategy, so two shots and getting things happening....

Oh, feel free to take part

Hi Matte,
I think your fish caricature is awsome. I was thinking of one for my business Newsletter. Maybe my head in a cup of coffee on the front page. lol
What's the cost? Interested in bartering? I put out a newsletter 1x a month. I could put a link to your web page
in my newsletter in exchange for a caricature. Just thinking out loud.

Linda

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Site Reference Forums

#1 2007-06-14 04:35:31

Good or bad marketing ploy?

#2 2007-06-14 07:45:34

Re: Good or bad marketing ploy?

#3 2007-06-14 08:13:08

Re: Good or bad marketing ploy?

#4 2007-06-14 09:02:01

Re: Good or bad marketing ploy?

#5 2007-06-14 10:07:01

Re: Good or bad marketing ploy?

#6 2007-06-14 17:12:48

Re: Good or bad marketing ploy?

#7 2007-07-06 10:28:30

Re: Good or bad marketing ploy?

#8 2007-07-06 12:28:37

Re: Good or bad marketing ploy?

#9 2007-07-06 16:26:59

Re: Good or bad marketing ploy?

#10 2007-07-07 19:22:03

Re: Good or bad marketing ploy?

matte wrote:

#11 2007-07-17 12:56:31

Re: Good or bad marketing ploy?

matte wrote:

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