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if your getting a lot of traffic that leaves without buying, it just means that you could be doing a better job at qualifying your traffic

adding a box to ask them why they don't buy isn't likely to work, because the ones that are simply leaving aren't likely to respond anyway

you need a better understanding of where your visitors are coming from and what they were looking for, and then you need to make a realistic assessment of how well your offer lines up with that

finally - did you tell them to buy ?  the natural tendency is to try to avoid the hardsale and be nice and polite, but if you want to convert your traffic you need to be assertive and tell people to order

features of your offer -->> needs/wants of your traffic -->> how your offer fills those needs -->> ask em to buy

your visitors are visiting because you're offering a solution to some problem they may not even know they have, its your job to figure out what that problem is and make them aware of the problem - aggravate the situation so to speak, then present how your product or service solves that problem and ask for the order - its simple really

thing to be careful with about your conversion rate is that you can't be sure its low because you're not selling - sometimes its low because you're getting unrelated traffic that you don't necessarily care about

you want to make sure you're measuring your conversion rate against your qualified traffic and not against random un-targetted surfers