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Probably is the same thing- the name kind of throws you off as it really should be called an upsell

I believe the reason the call them One Time Offers is because most of the ones i've seen go a little something like this- after you've selected a product/service from a site and are about to pay for it a screen will come up with text saying...

"Before you checkout, I've like to give you this one time opportunity to get product X for only $Y...."

I dont like the one time offer thing, as a customer i mean. I would feel suckered if i was already trying to give you money and you tried to get more outa me... it would have to be a damn good offer

On the other side of the fence though, its a great idea, especially if you can provide a one time offer on something relevant to the product they are buying... like windows and ms office. 

Dont think i could use it for Lalibela though, evrytime they send a booking enquiry i could offer... urm... a lalibela cap for R10 less? That could actually work... hmmm

One of the best examples of this kind of upsell bundling must be Amazon with the option to "buy this one + this one for xxx" to give  a small additional saving.  And then saying " people who bought this also bought X or Y or Z".  It's quite subtle and innofensive, leaving the buyer to play or pass.  Wish I could do it!

Graham

Last edited by amslink (2007-03-09 08:32:16)

It really depends on the business. In apparel we use the “Customers who purchased this product were also interested in” because by nature people need guidance and don’t want to miss out on having what other people have.

One time offers??? Mmmmmore like impulse sales, but webs are different from BM stores. In a store you lay it all out so they can touch and feel the product, adds a visual to the product, sort of like the old 33 1/3rd record covers did. But on a web I think your presentation needs to compensate for the lack of being able to touch something or visualize what it would look like in your possession. You can get the visitor to impulse spend by using things like “monthly special” “this week only” bla bla bla. That does work because it has a time limit and requires them to take action or miss out on a deal, like a Labor Day car sale.

Personally I would not use a “Onetime offer” nor buy something touted as one. I guess it’s because I know I can always get a good deal on milk without ever buying a cow. Funny, I realized that I have not purchased any music in quite a while, I guess it’s because there is nothing to look at. Poor MP3 generation, they don’t know what the missed out on.