Site Reference Forums

laurie_m · 2007-02-03 22:09:54

I was encouraged the other week by posts from Northy and others about Adsense revenue.

I've worked out a scheme to target some reasonable paying keywords, minium $1, up to $2, bids, and built the pages around this. Well, if you wanted to be rude to me, you'd call them MFA pages, but I prefere to think of them as providing my visitors the opportunity to visit targeted sites of the highest calibre.

Trouble is, Adsense won't pick up on my keywords. I'm targeting all forms of "children's website" and Adsense is giving me children's books sites.

So I've removed all reference to "story", which I thought must have been what was bringing the book sites, but it's still the same. Cildren's book sites everywhere in the ads! Maybe all the book sellers bid on "children's."

So I've had another look at the Adsense keyword tool and found that "childrens book isn't such a bad word either.

But I would like to know how to better control what ads are shown.

Any help please?

Regards,
Laurie.

Last edited by laurie_m (2007-02-03 22:12:29)

DMX · 2007-02-03 23:13:06

Hey Laurie,

This prolly ain't much help, but one thing I have seen in "category" keyword travels is that "children's" is huge when associated with books, like top ten or something.. So, I'm guessing, yeah booksellers bid big on that. I did very quick research on keywords (for 200 categories, so forgive me blinka ) and put something like:

A great mystery, engaging fiction or children's books...

What ads do you want shown?

Or, if that's not discreet: What ads do you want shown? big_smile

Last edited by DMX (2007-02-04 10:34:14)

jgarite · 2007-02-03 23:17:31

what tool was used to do the research on how much people pay for those keywords? and i to would like to know how can you control what "genre" or "category" of ads are displayed on the site rather than them just being picked up by whats on the sites content.

laurie_m · 2007-02-03 23:35:43

OK, thanks, DMX. That makes sense.

I guess there's more money in "children's books" than "children's anything." Not much money in "children's websites," I s'pose.

So do I need "childrens websites" on the page 20 times to overcome the power of "childrens books?" Is that how it works?

So, now, if there are 10,000 ads out there for "childrens books," it seems reasonable to suppose that some of them have bid up to $5 a click while others would have bid 5 cents.

How often does one of the $5 ads flick up on my site for a visitor? Seems to me like I'm chasing cents, not dollars.

Any more thoughts, someone please?

Regards,
Laurie.

laurie_m · 2007-02-03 23:50:43

G'day jgarite.

As you can see, I'm way over my head here, so can't help much at all. However, here's the tool: https://adwords.google.com/select/KeywordToolExternal Handy for all sorts of things from bidding on keywords for adwords to peeling tomatoes. lol

Regards,
Laurie.

DMX · 2007-02-04 00:29:02

Same one I use.

I see now. Websites. It's late on this side of the big dirt ball...

How about discussing all the different components of "children's web sites" and how they are so very different from regular websites and those secret meta tags that you place so parents know children's websites are safe for children...?

Last edited by DMX (2007-02-04 10:33:16)

Northie · 2007-02-04 11:01:15

L, feel free to PM me an example page of yours

I'm an expert at optimising pages to pick up targeted adsense phrases

Basics:
keyword in title and heading tags
keyword in body
keyword in incoming link text
[ie basic on page SEO]
if you really want - put section targeting tags round the content

jgarite · 2007-02-04 12:00:53

laurie_m wrote:
G'day jgarite.

As you can see, I'm way over my head here, so can't help much at all. However, here's the tool: https://adwords.google.com/select/KeywordToolExternal Handy for all sorts of things from bidding on keywords for adwords to peeling tomatoes.

Regards,
Laurie.

Thanks Laurie, I'm going to look into this tool.

laurie_m · 2007-02-05 02:20:40

G'day Northie.

Thanks for that generous offer.

With a sense of defeat, I've got rid of these few pages and stuck with ordinary pages with an ad box.

I'd really like to understand the following:

The other week I discovered a three word term on which someone had bid nearly AU$10, I suppose about US$7. It would have sat really well with the site I was working on at the time and I was intending to build a page around the term, only I missed getting a good photo. Lost my nerve, sad to say. Some photography takes a lot of guts.

Anyway, suppose I had gone ahead with it.

1) Would I have missed out due to geotargeting?

2) How many AU9 cents terms/bids would be mixed with it?

3) You can see that I just don't understand how the bidding process or the ad delivery system work.

Regards,
Laurie.

Northie · 2007-02-05 02:36:45

---------------------------------------------------------------------------------------------
Advertisers bid on keywords, and can geotarget

Google gives the ad landing page a quality score, the better the quality score, the lower the advertiser will have to pay for each click.

Google also alter their pay per click and ad positioning based on the adverts' performance and CTR

It's estimated that G payout about 40% of the total bid price to content publishers (AdSense) but this isn't documented anywhere on G's website.

Advertisers can choose to pay one price on the search network (next to the SERPs) and another price on the content network (AdSense)
---------------------------------------------------------------------------------------------
It is unlikely that the lack of a photo (or the presence of one) would affect the ad targetting

If you're trying to target keyphrases for adsense earnings then you need to look at content, I'd recommend a minimum of 200 words of rich content with section targeting tags round it as a minimum. As your content quantity goers up and other basic onsite SEO tactics are used you can loose the section tags.

take a look at these 2 pages

http://ezinearticles.com/?Can-I-Make-Mo … ;id=441525

http://www.artsentertainmentarticles.co … equipment/

The ezinearticle's article was written without adsense in mind, it uses section targeting tags, but the ads aren't that relevant.

The second page is designed for adsense, doesn't use section tags. the article was written with adsense in mind and the ads are relevant

Hope this helps!

laurie_m · 2007-02-05 03:12:58

Thanks Northie. Great stuff there. Got to go to bedibyes. Will get back to you.

Regards,
Laurie.

beatledave · 2007-02-05 09:55:14

AdSense seems to target my site subject rather than the content on the page. Examples would be my freebie page that doesn't mention Beatles has all Beatle ads, same with games page. Frustrates me.

Northie · 2007-02-05 10:26:50

Ah, yes - something that i should have mentioned earlier...............[sorry]

I tap into adwords directly to mine keywords that advertisers are actually bidding on.

The AdWords API will give estimated CPC values, ad position and traffic estimates as well as an indication of search volume and advertiser compettion.

So to target AdSense you want keywords that are being bid on by a lot of people [high advertiser competition] have a hight CPC and preferably a hight search volume and low SERPs competition.

my new project lowcompetitionkeywords[.]com offers this service, but it's still under development [sorry!]

laurie_m · 2007-02-06 02:21:40

Still doing my homework, Northie. Fascinating!

Gotta go to bedibyes now. Will get back.

Regards,
Laurie.

Ryan_steyn · 2007-02-06 03:10:47

doesnt seem all that complex? Finding the right terms to attack could be a mission but implementing them shouldn't be to hard, especially if your page is built with that keyterm as its foundation? I could be wrong but i think northie explained it fairly well. The thing i like about it is that it doesn't cost you anything to utelise, which may push me into using it one day big_smile

Last edited by Ryan_steyn (2007-02-06 03:11:23)

laurie_m · 2007-02-06 07:00:47

doesnt seem all that complex

Ahh Ryan.

Neither it does at first glance.

But I think that in the complexity lies the explanation for why Northie makes a living from adsense and I'm still trying to get my first cheque. Northie's an expert and I'm a mug. roll

But I'm working at it, make you no mistake. Maybe if I can get a handle on this, I'll get my first cheque this side of Christmas.

Regards,
Laurie.

Ryan_steyn · 2007-02-06 07:05:58

Yeah, i guess your right glad Nothing is as easy as it looks. Im embarking on an adword campaign soon so i may feel your pain and strife, although, if all goes according to my plan, i will let you guys know about my rise to victory or drop to eternal turmoil

beatledave · 2007-02-06 07:45:59

AdSense is the easiest money I ever made. I already dropped all but 2 ad boxes because of my limit on income, but if you get traffic you can get a lot of money for very little work.

Northie · 2007-02-06 07:56:41

beatledave wrote:
AdSense is the easiest money I ever made. I already dropped all but 2 ad boxes because of my limit on income, but if you get traffic you can get a lot of money for very little work.

And with the recent apple:beatle deal i can see your keywords becoming highly sought after

Ryan_steyn · 2007-02-06 08:00:32

Thanks Beatle, i was actually making an attempt at making Northie feel like its a tough to master skill. Ye know, the nice thing to do.... sheesh. (money money money money money money money money)

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Site Reference Forums

#1 2007-02-03 22:09:54

Adsense Keyword Targeting

#2 2007-02-03 23:13:06

Re: Adsense Keyword Targeting

#3 2007-02-03 23:17:31

Re: Adsense Keyword Targeting

#4 2007-02-03 23:35:43

Re: Adsense Keyword Targeting

#5 2007-02-03 23:50:43

Re: Adsense Keyword Targeting

#6 2007-02-04 00:29:02

Re: Adsense Keyword Targeting

#7 2007-02-04 11:01:15

Re: Adsense Keyword Targeting

#8 2007-02-04 12:00:53

Re: Adsense Keyword Targeting

laurie_m wrote:

#9 2007-02-05 02:20:40

Re: Adsense Keyword Targeting

#10 2007-02-05 02:36:45

Re: Adsense Keyword Targeting

#11 2007-02-05 03:12:58

Re: Adsense Keyword Targeting

#12 2007-02-05 09:55:14

Re: Adsense Keyword Targeting

#13 2007-02-05 10:26:50

Re: Adsense Keyword Targeting

#14 2007-02-06 02:21:40

Re: Adsense Keyword Targeting

#15 2007-02-06 03:10:47

Re: Adsense Keyword Targeting

#16 2007-02-06 07:00:47

Re: Adsense Keyword Targeting

#17 2007-02-06 07:05:58

Re: Adsense Keyword Targeting

#18 2007-02-06 07:45:59

Re: Adsense Keyword Targeting

#19 2007-02-06 07:56:41

Re: Adsense Keyword Targeting

beatledave wrote:

#20 2007-02-06 08:00:32

Re: Adsense Keyword Targeting

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