Site Reference Forums

laurie_m wrote:

G'day Simon.

I thought we'd offended you and you'd vanished. I see from your other post that you can't open the post.

I think you mean that your post has dropped over the end of the index and you can't find it. This should help. For another time, click on "Index". At the bottom of the page you'll find "Show Your Posts". Click on that and you'll be right. Hope to hear from you soon.

Regards,
Laurie.

No, you did not offend me at all. I just can not get into the page we are talking, you know I am in China, sometimes, some foreign pages can not be opened here.

I also got your email, thank you.

You are so helpful!

Simon

laurie_m wrote:

Oh Simon! I've had a look at your site now. Looks to me as if it's been built for you and you won't be able to impliment the SEO (search engine optimization) advice that you are given.

I'd say that the job has been done by a person with a good grasp of graphic design but little idea of SEO.

The site is as slow as a wet week, loading and looks terrible till it fully opens. In my view, for the site to be attractive to someone doing a search for a suitable tour guide, the site needs to be rebuilt from scratch. The content is fine but the site is not user friendly because of the heavy use of images and some flash.

I don't know where you rank in the SERPs but I suspect that in such a competitive and big dollar industry you would not be doing very well. Please correct me if I'm wrong. There are four things that need to be fixed:

1)  Already mentioned the title.

2)  You have no description in the head.

3 and 4) you have no h1 and h2 which are the page heading and subheading

Fix these four things and you should rise a bit in the SERPs, given that you've done some other good, off page SEO.

Let's see what others say, huh?

Regards,
Laurie.

Thank you very much for the advice here. --- Simon

Well, G'day again Simon.

I've been away from home and was pleased to see your post when I got back.

I don't understand the issues with the net in China. If you have further trouble, perhaps you could post for help under "Anything Else" or else send me an e-mail. Be sure to identify yourself in the subject as Simon from SR.

Now, I'm getting a clearer picture of your position. I'm not a competant web business person. You need advice from someone more experienced. But here's my thoughts.

1)  PPC is the way to go if your site is not ranking well in the search engines. Other options for getting traffic are articles and ads in print media, and articles in online tourist magazines that people read. Articles and links in link farms will do you no good.

2)  Your site really could stand some SEO work to improve it's performance in the SERPs.

Your text content looks quite good at a glance although there are a few give-aways that english is not your first language. I'd be getting someone to proof read it. (It's not too bad though)

Your page file names are good.

You seem to have text links hidden behind image text with no alt text. I'm not so sure about this practice.

As mentioned previously, your heading and subheading should be h1 and h2 respectively and you should use h3 and h4 subheadings further down the page.

I've typed China Spring Festival into Google and you come up number 18 and 19 in 1.5 million competition. That's not too bad. How do you go for your other keywords? Are people searching on that term? (see Overture Keyword Tool). You really need to be in the first 10 results and I reckon you may be able to do it with the above simple improvements plus changing the title around as previously sugested.

Lets hope someone more capeable comes along to advise.

I guess you've been working on the advice you've been given. I see you now have the doctype mentioned by graecille. Good on you Mate!

Most of this is directd toward promoting your site through the SERPs. You should keep up your article writing.

You also need to be adding something new to your site at least once a week.

Regards,
Laurie.

Last edited by laurie_m (2006-12-27 18:59:40)