Our newsletters have an open rate of 36-41% five days from the send-date.  Is this good? 

Should I allow more time (one week? more?) to get a better picture of how many subscribers are opening the newsletter?

Of those that open the newsletter, the click-through rate (CTR) to our site varies, probably depending on that newsletter's content.  What is considered a desirable CTR?  And when should I measure this (see above)?

Thanks for any input.

Emily

A lot will depend on the size of your list and the frequency of the mailings.  How often do you mail out the newsletter?

SiteReference wrote:

How often do you mail out the newsletter?

Every two weeks, sometimes three weeks if there's a holiday in there.

Emily

Your conversion rate is very very good.  I'd be happy with what you have.

One other factor is definitely how many subscribers you have.

I'm glad I read this! I'll never understand why some people sign up for a newsletter they don't want. Mine has been higher than 100% (I guess the newsletter had been mailed to friends, etc) and as low as 40%. Lately it averages half, and I'm glad to hear that's not bad.

EmilyB wrote:

Of those that open the newsletter, the click-through rate (CTR) to our site varies, probably depending on that newsletter's content.  What is considered a desirable CTR?  And when should I measure this (see above)?

Emily

I would love to hear people's thoughts on that as well??

I ran into this URL not long ago..

http://www.verticalresponse.com/resourc … rends-2006 (just click the bar that coincides with your type of company)

I don't know how accurate the information is but it fell inline with the responces we have gotten with our newsletter.

We maintain a list of roughly 4000 and got back a 25% open rate. I'd like more but we are rather pleased as it has led to more bussiness opportunities.

Fascinating link - thanks for that!